Process
A proven method to deliver success for your digital marketing activity.
A proven method to deliver success for your digital marketing activity.
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To create a truly effective strategy we have to have establish a deep understanding of your business, your team, your goals and challenges.
I've crafted an all-encompassing discovery meeting to get to the heart of what's important. We identify what really matters to you and your business and start to unearth the crux of what's going to move the needle and help you achieve your specific goals.
Before we move forward we must look back to review what has come before and your current situation.
We'll analyse your website, your social media profiles, your content and your campaigns to see what's worked and what we can learn from.
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We also need to understand the wider market you're competing in. We'll gain valuable insights to ensure you have the edge to win in your space.
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We now begin to formulate the strategy. We'll take the insights gathered from the discovery and audit steps and analyse them to craft a bespoke strategy for your business. This strategy will pave the way to digital success through sustainable, predictable growth.
Your strategy is also a dynamic document as your business and the market develops over time. We'll account for this to include clear steps to take but also the flexibility to take advantage of new opportunities that arise.
The greatest strategy in the world means very little without action. Your strategy will be broken down into actionable channel plans so you and your team have a clear pathway towards success.
These plans are built to suit your needs in terms of team size, goal priorities and cadence preferences. Each channel plan details specific activity with timeline and requirements, all being tied back to your overall strategy to ensure delivery is in synergy to maximise your outcomes.
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